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Got a question recently from a subscriber about guarantees...

"I'm in two minds about how long I should make the guarantee for my product. Should I make it a short guarantee, or maybe a really long one? I'm trying to minimise refunds as much as possible." Read More

Direct mail marketing provides the best return on investment. Here are 5 tips that enable you to do it at low cost. Read More

One of the worst ways you can attract new customers is through price.

It’s so common (particularly in retail outlets) to see business owners slashing their prices to ensure they’re the cheapest.

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9 Best Ways to Promote a Blog : The best strategies to use for promoting a blog and getting the most from your traffic. Read More

I came across an excellent quote today… If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse. Read More

A brief but practical approach to b2b direct marketing, an approach that works for me, an approach that would surely help you guys to convince your target businesses effectively.

In a nutshell the whole article provides practical approach to b2b direct marketing that would help you in cutting Read More

As a growing business, sales leads are your company’s bread and butter. Continuing to target and convert new customers is essential to further expansion and a stronger bottom line. For this reason, you use every tool at your disposal to attract new audiences and educate them about your product. Whe Read More

Let's talk about emotions and selling... As prospects are reading your ads there are a variety of emotions going through their head. Some are positive, some are negative, and the rest are probably lukewarm. That's obvious... right! Read More

What's your market share/market penetration? In Kim Gjerstad's 360-degree marketing talk for MailPoet, "Yoast" brings something up: Market Share doesn't matter. Read More