A consumer's view of the mobile marketing programs from 3 major retailers.

It is great that companies are starting to reach out to customers through mobile, but marketers need to keep in mind that a mobile device is something that a person has with them at all times. To connect with someone on that personal level you need to provide highly personalized and relevant offers – always. Read More
YouTube recently announced that for every minute that ticks by, 24 hours of videos are uploaded by users. That’s equivalent to almost 4 years of content every single day. Breaking down the numbers even further, every minute there’s 1,440 minutes of video uploaded, every hour there’s 86,400 minutes of video uploaded, everyday there’s 2,073,600 minutes of video uploaded, every week there’s 14,515,2 Read More
We talk a lot about taking the time to manage customer reviews and it makes sense to do so. Online reviews grow legs: The search engines are aggregating them, Read More
Think Twitter is just some silly Internet fad with no real impact on your business? Think again! With an estimated 75 million people sending over 1.5 billion messages (or “tweets”) a month, Twitter is an increasingly important way to connect with your customers and prospects – one you can’t afford to ignore! Read More
Why not promote your business using one of the Twitter advertising services that have sprung up in the last 18 months or so. Here's a list of the 15 best Twitter advertising services for you to consider (so far!) Read More
How many times have you heard about blogging: it’s not brain surgery? Problem is, most of what you read about blogging makes assumptions you don’t know. Get the background info nobody gave you. Read More
Here’s a neat new product that just might make your small business marketing life easier, especially when it comes to building your email marketing lists at the physical store level. Here’s the scenario: You’re a small business owner with a physical store location. Lots of customers come through your door each day but you’re not maximizing the opportunity to properly collect customer email addres Read More
101 Marketing Strategies: Real marketing strategies that are working right now in the real world in terms of marketing your business. Read More
Is your company a great innovator? According to business development expert Dan Adams, author of “New Product Blueprinting: The Handbook for B2B Organic Growth,” the true litmus test is customer engagement. “Too many companies fail to factor the customer into their innovation efforts,” he says. Read More
Letting your good manners show isn’t only for face-to-face meetings with customers. You should take advantage of every opportunity to show your appreciation, especially as part of an email marketing strategy, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for growing businesses and enterprise organizations. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!