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Discover why small and mid-size business marketers shouldn't worry about falling behind if they don't follow every new marketing trend. Read More

Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professional Read More

Consistency in branding is important. But sometimes, too much consistency makes your web site boring and adds confusion for the viewer. Read More

How bad customer service impacts your business and how it can impact your business. Plus a couple of real world examples. Read More

For sales people Sales 2.0 is a boon as long as they are smart about it. But if they don't manage their "social media footprint", it could impact their Reputation 2.0. Read More

According to a study, consumers who follow a brand on Facebook and Twitter are more likely to recommend a purchase item or service. Read More

As you probably already know, the more websites that link to your website, the higher you’ll rank in search engines. Now there are a lot of shady ways to get backward links, such as buying text links from brokers or website owners. So instead of going with the short-term route, here are some legitimate ways you can build links so that you can boost your search engine traffic. Read More

As a small business owner, is your marketing helping your ideal clients overcome the skepticism of purchasing your services or products? I'll share a recent Read More

Most companies are not looking for their business challenges to be explained to them; they are looking for a prescription to solve them. Read More