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With the rise of social media, the most common question that was raised is which social media sites should a business use? Obviously, there’s no magic or easy solution to that question because the choice really depends on your goals, strategy, resources and your industry. Read More

According to Innovators Forum guest blogger Bob Goedjen

When we refer to barriers to entry for a business we are not talking about such issues as normally required start-up costs of business but rather about those things that are inherent in the industry or selected market place that impede a small business or any business from entry.  Significantly these often become an asset once you have en Read More

According to Innovators Forum guest blogger Susan Fantle Along with today's many discussions about social media, there is a lot of talk about “content”and the critical role it plays in B2B marketing.
 
Content is FREE information that business marketers offer to prospective customers to generate qualified leads that can,
hopefully, be turned into future sales.
 
Read More

Recently, a routine Facebook code update sent hundreds of private messages to the wrong person. The private messages that were misdirected include messages about sex and divorce, devotion and infidelity, cancer and rubdowns. This major glitch in the system, indirectly points out how vital it online privacy has become. Read More

LinkedIn stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd. Get started with a LinkedIn marketing strategy today with these five tips. Read More

Selling requires a strong ability to diagnose the client’s problems and challenges. By diagnosing their problems and challenges, and by developing a full understanding of their root causes, the professional salesperson can build a solution that perfectly matches the client’s needs. Follow these steps to improve your ability to diagnose! Read More

I mentioned in my last post that I would discuss the “how to” of implementing operational efficiencies within your social marketing efforts so let’s get to it. Friends and clients are always asking me, “is this social media thing really worth the time and effort?” My answer is, “it doesn’t have to take a lot of your time as long as you 1) Carve out a set allotment of time each day to develop c Read More

How to show your clients a different way to look at savings on a purchase and how to potentially neutralize cost objections. Read More

Consumer expectations for websites have changed. Here is a partial list of what consumers expect in 2010. Read More