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All businesses are now a days struggling to get their websites on the first page of search engines. Therefore, they are trying to learn how to make best use of search engine optimisation techniques. As a search engine optimisation consultant, SysComm has put together 10 best techniques to include in your search engine marketing strategy to improve your site’s optimisation. Read More

Organic search results will be free, and you do not have to pay anything to run a campaign such as this. But is this a good or a bad thing? Would it not be better to pay and perhaps to see better results? Read More

I’m sure most of us know how powerful social media is as marketing tools to promote our businesses and connect with our audiences. However, knowing is only a part of the equation, what about results; successful ones? Two Rice University researchers found that Facebook fans of a social store chain 36% more visits as compared to their other customers. Read More

In the past, success in sales depended very heavily on the salesperson’s sales acumen. While sales acumen is still necessary, business acumen is now equally as important as sales acumen (and in many cases, more!). The business of sales is now the business of business. Use this list to build a plan to improve your business acumen. Read More

The internet is full of so called search engine marketing consultants that offer quality search engine optimization services can be a challenge. Read More

I was in Vancouver during the last weekend of the 2010 Winter Olympics. I have to say I was really impressed by the city’s organization, appearance, and performance quality. But most of all, I was impressed with how they handled themselves professionally and creatively to overcome shortcomings and criticism of the winter games. Read More

Marketing is about leverage. How do you turn two... clients, dollars, sales... into three? Are you focused on your Right Market? Read More

If you haven’t jumped on the social media marketing (SMM) bandwagon as part of your brand-building strategy because you think it’s just a fad with no real bottom-line benefit, think again. SMM is a vital addition to any PR campaign. It can lead to more customers and higher sales — the exact payoff every business needs. Read More

In a public speaking role, your goal is to deliver a specific message and make it stick with the audience. But in an effort to save on travel costs, more businesses are shunning in-person events for webinars — live presentations delivered over the Internet. So how do you catch and keep listeners’ attention? Read More