About one-quarter of Americans have no Internet access, according to a wide-ranging report titled "Information Searches That Solve Problems: How People Use the Internet, Libraries and Government Agencies When They Need Help" by the Pew Internet & American Life Project and the Graduate School of Library and Information Science at the University o
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Who Doesn't Use the Internet? More than you think.
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From http://www.emarketer.com 6012 days ago
Top Ten Marketing Ideas To Consider in 2008
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From http://chiefmarketer.com 6042 days ago
From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year.
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Make opting-out a positive learning process
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From http://www.bizreport.com 6044 days ago
While many email marketers adhere to opt-out laws, many aren't taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.
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Newspaper Site Readers Spread the Word
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From http://www.emarketer.com 6044 days ago
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel
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Consumers respond to direct mail online
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From http://www.bizreport.com 6045 days ago
Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
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Watching What You See on the Web
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From http://online.wsj.com 6045 days ago
New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co
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Notes from PubCon: The Keyword And The Tiger
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From http://www.webpronews.com 6045 days ago
David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor
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