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With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not a Read More

Since 2002, we who advocate the paid search niche of marketing have been pretty vocal about how much more this stuff can do than people realize. It's not pure direct marketing, we've pleaded. It can do other stuff too! It can sing, dance, weld, flutter, soar, and giggle. It deodorizes, disinfects, scours, and scrubs - without scratching (unless th Read More

Targeting bigger companies and larger deals can involve more pre sales preparation which often deters companies from trying them out over the simpler more reliable smaller accounts. Here is an option for those who still want to go after the big fish. Read More

Step 1: Choose a Domain Name This took more time than we thought, but we got it within 30 minutes. We went to Ajaxwhois.com and used that for brainstorming. It's a domain name finding software that works quickly, and shows you quickly (very!) which domain names are taken. We decided on OMGPittsburgh.com, which was halfway funny, a little irrev Read More

Our Salesforce.com customers database with decision maker contacts just finished getting an overhaul with a complete verification check to update and weed out any business contact data which is no longer active. The process which has kept the ActiveContacts data team busy over the last few weeks is finally complete and contact information for a fe Read More

In this series of blog posts, you will learn, step by step, how to create a successful business-to-business marketing-for-leads program. For an outline of all the steps please see my article “Steps to Implementing a Marketing Plan That Drives New Business.” Read More

It doesn't need to be. Just follow these 7 practical steps to creating a great referral business and in less than six months you'll unlock a majestic mountain of fresh, ready-to-buy or sell leads. Read More

As we are in the cycle of the presidential election, there have been several high profile examples of how search is influencing and playing into the consumption formula for online video. Two specific examples demonstrate how search either reinforces the opportunity big media has in capturing their share of the explosive growth in online video, or Read More

Things in the economy are pretty shaky right now, and the mistakes and misjudgments of the few are causing wide-spread problems for the many. If you're looking to understand the crisis, I can't recommend any better source than the awesome pieces done by NPR and This American Life- The Giant Pool of Money and Another Frightening Show About the Eco Read More