BizSugar.com › Upcoming News › Marketing › Page 6968

In order to communicate effectively with our target market, we need to know them. Too often we make marketing decisions based on what's important to us rather than what's important to our customers. Read More

I’m continually amazed at how many B2B sales folks are not yet making social media a serious part of their sales process. Half of those people are apprehensive about trying something new and the other half believe it will be a big waste of time.

My hope is that following these 10 simple principles will get you over both of these hurdles. Read More

Greeting card marketing is a practical and effective way to strengthen your relationship with your customers. Sending them cards during special occasions is a great way of showing that you care and that you are not only after their money. Learn how to market your business with greeting cards by following these tips: Read More

David Garland does a great job of giving you the basics of why online video and why now. Online video is a key marketing tool for small businesses. If you've ever doubted the benefits, reading this may change your mind. Read More

Our picks for the top 12 small business (SMB) marketing blogs includes Small Business Mavericks, The Marketing Spot, and Small Business Search Marketing. If you own a small business, you confront a unique set of Internet marketing challenges. You may not have a large marketing budget, a substantial marketing staff, or expansive knowledge of the industry’s best practices. Luckily, there are blogs Read More

At any size, public relations is essential for a company's success. As a small company, PR can seem daunting and a luxury for larger companies who can afford it, are already experiencing some WOM (word-of-mouth) or buzz, and who are already making profits. While it may be easier to perform PR tasks with larger budgets to play with, public relations is something small businesses should definitely Read More

Tennessee Lt. Gov. Ron Ramsey, who is running for governor, emphasizes in a direct mail piece sent to Kingsport homes that he is “Listening. Working. Fighting for Us.” The mail piece does not say whether it is paid for by his gubernatorial campaign or by the state, but it is a “franked piece,” according to Lance Frizzell, Ramsey’s deputy chief of staff. Read More

Your white paper introduction is one of the most important sections of your white paper. It is the "make or break" point in your paper that determines whether your reader will read the rest of the document.

This blog post will provide you with five suggestions that will enable you to create a more engaging white paper introduction that engages your target reader and leads to better value mess Read More

Retail and eCommerce principles are in practice not only in the e-retail industry but in many industries. While the NRF and Shop.org serve the retail industry, smart marketers from many different industries glean knowledge from these conferences and apply it within their own industry to improve engagement and sales. The principles of eCommerce and direct digital marketing are in many ways industr Read More