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We have all heard the conventional wisdom that “the customer is always right” and “we exist to serve our customers,” but what if you have a customer that is so bad that his association with you damages your business? I say fire him. Read More

Marketing podcast with Chip Heath (Click to play or right click and “Save As” to download) – Subscribe now via iTunes

Chip and Dan HeathHopefully you recognize the title of this post as a play on Chip and Dan Heath’s wildly popular book Made to Stick and the recently released offering Switch. As I read through Switch in preparation for this week’s interview with Chip Heath, I was struck b Read More

The new edition of the book isn’t just a rehash of old content. Scott has extensively rewritten the book, updating it to accurately reflect the latest opportunities to connect with buyers online. When the first edition came out, Twitter didn’t exist and Facebook was still very limited — you needed a .edu email address to sign up. Scott has also pulled in new examples, many of which came from peop Read More

So here we are as promised, Step 2 of the 5 Steps To Get To No Faster and More Often: Talk To More People. No kidding, right?  In fact, I could Read More

In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell your business the correct way, you will gain valuable media attention and the publicity results you deserve. Read More

Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: no business can be all things to all people. Follow these three steps to boost your brand strategy... Read More

It seems that every website has a list of Frequently Asked Questions. But FAQs may actually be driving customers and clients away. If your most important people keep asking the same questions there are better, more profitable ways to answer them. After researching dozens of websites it's as if alien invaders have taken over. Here's how to fix your customer interactions. Read More

71% of all searches are on Google. What are you doing to get found on Google? Part 1 of 4 parts on how to get listed on Google - Submitting your site. Read More

Hosting your own fashion show as a small retail clothing boutique can separate you from competitors. Event planning is critical to your success. Read More