In today’s commodity-driven world it is easy to fall prey to discounting your product or service in an effort to capture the sale. However, there is a better way to deal with the dreaded price objection.
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Dealing with the Dreaded Price Objection
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From http://www.fearlesssellingblog.com 5235 days ago
Social Media – Listening, Connecting & Publishing
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From http://bestbizpractices.org 5235 days ago
Chris Brogan stresses that to make the best use of social media, businesses and individuals must be helpful to those with whom they interact. That means they must listen, connect, and then publish. We will address each of these key topics individually.
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8 Significant Developments in Social Media You Should Watch
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From http://webworkerdaily.com 5235 days ago
Some developments that are worthy of our attention and will affect how we do things in the social mediasphere over the next few years.
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While there are hundreds of evolving strategies and tactics used by SEO firms to help your web pages rise to the top of the results for your most coveted search terms, it all pretty much comes down to focusing on three things. Read More
Fire Your Customers – When the customer isn’t right, show him the door
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From http://www.abonarconsultants.com 5235 days ago
We have all heard the conventional wisdom that “the customer is always right” and “we exist to serve our customers,” but what if you have a customer that is so bad that his association with you damages your business? I say fire him.
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Made to Switch with Chip Heath :: Duct Tape Marketing
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From http://www.ducttapemarketing.com 5235 days ago
Marketing podcast with Chip Heath (Click to play or right click and “Save As” to download) – Subscribe now via iTunes
Chip and Dan HeathHopefully you recognize the title of this post as a play on Chip and Dan Heath’s wildly popular book Made to Stick and the recently released offering Switch. As I read through Switch in preparation for this week’s interview with Chip Heath, I was struck b Read More
Chip and Dan HeathHopefully you recognize the title of this post as a play on Chip and Dan Heath’s wildly popular book Made to Stick and the recently released offering Switch. As I read through Switch in preparation for this week’s interview with Chip Heath, I was struck b Read More
“The New Rules of Marketing and PR” Gets an Update – WebWorkerDaily
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From http://webworkerdaily.com 5235 days ago
The new edition of the book isn’t just a rehash of old content. Scott has extensively rewritten the book, updating it to accurately reflect the latest opportunities to connect with buyers online. When the first edition came out, Twitter didn’t exist and Facebook was still very limited — you needed a .edu email address to sign up. Scott has also pulled in new examples, many of which came from peop
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5 Steps To Get To the 2nd Best Answer In Sales: Talk To More People | The Motivation 101 Blog
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From http://jerrykennedy.com 5235 days ago
So here we are as promised, Step 2 of the 5 Steps To Get To No Faster and More Often: Talk To More People. No kidding, right? In fact, I could
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Road to Publicity Success: 5 media relations mistakes you must avoid
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From http://www.fuelnet.com 5235 days ago
In a do-it-yourself integrated marketing communications and PR strategy, mistakes are likely to happen. Every mistake you can avoid will help your business stay on course. That’s especially true with media relations. If you sell your business the correct way, you will gain valuable media attention and the publicity results you deserve.
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Set Your Business Apart: 3 steps to boost your brand strategy
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From http://www.fuelnet.com 5235 days ago
Branding is about being specific. A strong brand identity will set your business or product apart from its competitors in consumers’ minds. Experts recommend that the following principle be implemented throughout your strategic brand-building efforts: no business can be all things to all people. Follow these three steps to boost your brand strategy...
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