With less of a budget than huge corporations, small business owners must get the best value they can for their advertising dollar says Darrell Zahorsky, About.com guide for Small Business Information. And as a result, Darrell has put together this great comprehensive list of tips culled from his experience working on the legendary advertising campaign that made NordicTrack a house hold name. Cons
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Six Tips for Small Business Advertising
Posted by ShawnHessinger under AdvertisingFrom http://sbinformation.about.com 5211 days ago
Smartphones Drive 600% Growth in Mobile Usage! | Digital Lunch - Trusted E-Marketing News & Tips
Posted by Nadya under Online MarketingFrom http://digitallunch.blogspot.com 5211 days ago
Ever noticed how often we're starting to forget about the basic purpose of a mobile phone - voice communication? We text, share, transfer data, browse the Internet etc - and all that because there's a constant lack of time and there're new options that smarty Smartphones are happy to serve with. Yet, how popular these options have become? ...http://ow.ly/18uYW
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More Than A Name: Surefire tips for a more powerful brand identity
Posted by StepByStepMarketing under MarketingFrom http://www.fuelnet.com 5212 days ago
Though it’s the goal of every company to create a recognizable brand identity, it’s especially important for growing businesses because they must compete against competitors large and small, says brand management expert Sara LaForest, cofounder of Kubica LaForest Consulting. But a brand is much more than a name — it’s “a look and feel about the company and what it stands for,” LaForest points out
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Be Careful If You Ask Family and Friends For Their Opinion
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 5212 days ago
It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you off the marketing success path.
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Improve Your Blogging Abilities With a New e-Book – WebWorkerDaily
Posted by thursdayb under Social MediaFrom http://webworkerdaily.com 5212 days ago
Whether you’re developing software, working in marketing or even a full-time writer, the odds that you’ll be asked to contribute to a blog at some point just keep going up, because blogs have become a key method of communication for many organizations. However, contributing to a blog is not easy, especially if writing isn’t one of your strengths.
Fortunately, it is a skill that can be learned. Read More
Fortunately, it is a skill that can be learned. Read More
Spidering the Social Web and Building Your Online Social Currency
Posted by smedio under Social MediaFrom http://smedio.com 5212 days ago
It’s getting to be quite a social jungle out there, even before the announcement of Google Buzz, and that’s a good thing – particularly if you’re an individual or business ever on the lookout to attract new customers and stay connected with existing ones.
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3 insights for Prospecting
Posted by SellBetter under SalesFrom http://www.sellbetter.ca 5212 days ago
Prospecting doesn't have to be a drag. Here are three things you can do to take the sting out of it.
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Influencer Marketing ROI - Real Or The Old Jedi Mind Trick?
Posted by MrBigIdeas under MarketingFrom http://rightideas-brightideas.blogspot.com 5212 days ago
The big idea is to find Influencers and entice them to persuade their followers to do business with you. Good idea but uncertain and expensive. There is a better way to use social influence that's easier and more effective. Obi-Wan was right. Make your enthusiasts into a Force to gain new customers.
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Renbor Sales Solutions Inc. - Three Elements of Prospecting Success
Posted by SellBetter under SalesFrom http://www.sellbetter.ca 5212 days ago
Most sales people hate prospecting, but for all the wrong reasons. It is not the rejection as much as the lack of preparedness. Here we look at three key elements to succeed in prospecting.
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Different Perspectives: How To Study Sales on the Internet
Posted by iannarino under SalesFrom http://www.salesbloggers.com 5212 days ago
The openness to ideas, especially ideas that you disagree with and that make you uncomfortable, is one of the foundations of mastery. Judge these different perspectives on their effectiveness in a single situation, knowing that there is no right and wrong.
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