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How an argument over Twitter showed me a thing or two about ethics. In particular, whether it's more important to write interesting material that attracts readers - or to give them the very best advice. Read More

I have been a Facebook enthusiast for about 2 years now and was really happy with my growing legion of friends. I was well on my way to having over 4000 friends Read More

Storytelling is the ability to create a compelling vision of the future. Great salespeople include in their stories the challenges and the obstacles that will need to be overcome in order to create that future. They write the future positive outcomes with their clients as both characters and as coauthors. Read More

Marketing and PR budgets are usually the first to go when the economy turns sour, yet statistics show that those who cut budgets will suffer lower returns not only during the time they quit marketing, but will also have difficulty raising their net income in the years following the recession. There are several reasons why it's important to not cut your marketing budget. Read More

So, general excitement exists about mobile, but what is so great about the mobile Web? More than any other mobile marketing function, the mobile Web allows brands to make real transactions, anywhere, anytime. Read More

You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join me for a free web panel discussion – Mobile Marketing for Small Business – February 18th at Noon CST – Register here for Feb 18 Mobile Marketing Event Read More

This article answers the common questions asked of business owners: "Where do you find the options for email marketing services?" "Where can I find free email marketing services?" "Are there options for non-profits?" "Where can the email marketing be combined with social media." Over 130 email marketing services at the click of a mouse. Read More

Retailer Sears sets excellent example of a well-executed, geo-targeted, timely e-mail marketing message. Read More

SEO, or Search Engine Optimization, is a buzz word these days. You've probably heard over and over that you need to optimize your web site for the search Read More