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If you want to make sure your business brand is secure across a rapidly expanding universe of social media networks, KnowEm can be an important place to start. The site basically allows you to check for and secure your brand across a vast number of social media networks some of which you may barely be aware of and even allows you to concentrate in Read More

Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea. Read More

Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we're developing together. I thought I would give you a sneak peek into these traits and the Guerrilla way: 1. Immune to hype: There is a lot of hype around social media. The Guerr Read More

There are basically 4 points to take note when managing a social media disaster. Read More

To borrow from a manager in another field, branding's not a matter of life or death; it's more important than that. Like Mr. Shankly, my tongue might be in my cheek, but only ever so slightly. Of course, if you believe that branding is simply about managing image or reputation, it won't strike you as shocking that many start-ups go to market Read More

There's never been a more important time to be flexible and nimble in your business development strategy. It may be the most important thing a company can do, contends L. Drew Gerber, CEO of Blue Kangaroo and creator of PitchRate.com. “Uncertain economic times compel us to look at everything we do with a fresh set of eyes,” he notes. Here are some Read More

Surveying customers after they've made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. According to Jeffrey Henning, founder of Vovici, which offers comprehensive survey software, panel management, and online community solutions, there are four k Read More

Stop wasting time trying to manage time, you can sell more by using it. Read More

I came across Michelle Bowles' post offering tips to help corporate blogs stand out and I thought it would be a good idea to review the tips and also apply here to a small business audience. No doubt small business and Corporate America have plenty of differences, but there are things we can learn from Corporate America and vice versa. So let's fi Read More