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Is there ever a time when it's appropriate to lie to the media? Read More
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Is it ever appropriate to give journalists sample gifts? Will it help or hurt your cause? Read More
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Great reading material about revenue being the ultimate measure of success in sales. Read More
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The author describes how technology has changed the way he prepares to make a sales call. Read More
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The benefits of using Lucidera to access leads and other information— Read More
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Customers expect companies to add value to their lives. Here's an example of one organization that missed an opportunity to do so. Read More
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When it comes to redesigning a Web site, the most common mistake businesses make is starting out without a clear set of goals, says Marc S. Levitt, principal and creative director at MSLK Inc. (www.mslk.com). Most sites are rebranded for purely cosmetic reasons, overlooking the more crucial content, navigational, and marketing challenges that lie Read More
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Half-Glass for a Wallstreet Broker Read More
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