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Thats right, 51,800 companies ranging from fortune 500 giants to small startup businesses, that show many customers Salesforce.com has according to their latest press release dated 5th January 2009. Thats not a customer base, that is a market! Read More

As we kick off the New Year, we're typically in an “out with the old, in with the new” mindset. While that may be true for a lot of things, it doesn't have to be the case for your marketing database. As we ponder in 2009 how to do more with Read More

Listening is important and will set you up for success in your social marketing, if you are in any type of marketing role you must become a good listener because: Read More

A strong opinion or statement can invoke an equally strong challenge and thats one of the wonders of blogging. It's also what just happened today when the marketing team at Hubspot posted a strong email to Stephen Kearney at United State Postal Service insisting direct mail is dying. Read More

When it comes to blogging, many people often wonder if spending a little money is worth it. There are tons of ways of advertising your blog on the internet. The question is—should you? Read More

Does your evaluation take into account, for example, other responses stimulated by your campaign? Such as causing the recipient to... Read More

The above 5 steps are the way I approach planning on my blogs (in fact it is how I do it in other areas of my life also). I actually do this for each of my blogs. The mission generally is much the same for each one and at times there are similarities in other steps. Read More

Great article exploring the use of color in branding and questioning if the consistent use of color may be more powerful to the consumer in brand recognition than any brand mark comprised of words, images or a mix of both. Read More

Do you have a bunch of old posts that readers no longer read? Are they buried in the archives and have never seen light? My guess is that you do— Read More