A new JupiterResearch and PayPal study revealed that consumers value payment security and payment choice more than rewards when making purchases online. According to the research, when consumers are confronted with two merchants who offer the same product at the same price, the two most influential factors when choosing where to buy are payment s
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Security, Payment Choice Vital to Online-Purchase Decisions
Posted by JohnH under Online MarketingFrom http://www.marketingcharts.com 6066 days ago
Make opting-out a positive learning process
Posted by JohnH under Online MarketingFrom http://www.bizreport.com 6149 days ago
While many email marketers adhere to opt-out laws, many aren't taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.
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Newspaper Site Readers Spread the Word
Posted by TerryJackson under Online MarketingFrom http://www.emarketer.com 6149 days ago
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel
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Watching What You See on the Web
Posted by TerryJackson under Online MarketingFrom http://online.wsj.com 6150 days ago
New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co
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Notes from PubCon: The Keyword And The Tiger
Posted by TerryJackson under Online MarketingFrom http://www.webpronews.com 6150 days ago
David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor
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