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Social media tools, such as blogs, Twitter and Facebook, represent the next big thing for growing businesses to get the word out about their products and services. So what does this mean for traditional public relations? Some bloggers have gone so far as to pronounce PR dead in the water. No surprise PR folks don't want to hear that, so they gath Read More

Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public. Crisis communications is a branch of PR that is designed to protect and defend an individual, company, or organization, usu Read More

Marketing Automation systems can help. In fact, I'd stipulate they're critical to helping marketers develop the intelligence they need to learn about their prospect's and customer's interests. As well as in assisting you to establish an ongoing dialogue. Read More

The right message at the right time can start a movement that changes the world, in both big and small ways. And social media has the ability to spread that message and organize that movement in ways not possible in the recent past. Read More

Wandering the floors of IAB Forum Milan which held its 6th edition expo November 5th and 6th, I couldn't help but realize the number of interactive agencies who at their stands were blatantly promoting and singling out one very important service: Online Reputation Management- the monitoring of conversations that revolve around your brand, promotin Read More

Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write Read More

Following a trend seen by many web operators around the globe (and documented well at a classic example www.taubmansucks.com) large corporations are getting wise to those that disagree with them. Your take away: Stay ahead of the PR disaster curve, and make sure you understand all the derisive, multi-cultural and potentially derogatory aspects of Read More

Successful Entrepreneur Guy Kingston launched campaign to find the Worst PR Agent. Read More

Three examples of what can be done very effectively by ordinary persons at minimal cost. Read More