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A PR Genius Peter Shankman with some insider tips for business folks on how to get quoted in the media. Read More

When I talk with business-owners who've been slow to set about building their brand, I find their reluctance often comes down to a belief that brand-building is an expensive business. Of course, the big brands often spend a lot of money on creating their brands and even more telling the world about them but building your brand doesn't need to cost Read More

What is the relationship between social media and PR? A lot of buzz and chatter is going around about this question. Social media is an exciting new prospect. I noticed that a lot of social media also seemed to fall into the “PR” category. As a PR expert, I'd like to introduce you to the next level and present a new idea — Hybrid PR. Read More

Being interviewed on the radio, podcasts, or TV is great for your credibility and to attract traffic to your web site. But how to get booked as a guest on talk shows? Learn about RadioGuestList.com - a free service that can help you find free PR publicity opportunities to promote your business on the radio, podcasts, and television as a guest Read More

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. Read More

Many of our loyal small business UnderstandingMarketing.com visitors have been asking about the best time to pitch a PR story with a holiday theme: Read More

USA Today small business expert Steve Strauss gives some tips for small business PR when seeking to gain media exposure. Steve argues that getting traditional media coverage (newspaper, TV)can gain extra credibility for your business because it is third party validation, not the same as an add or other publicity the business itself puts out. One o Read More

Millions of small businesses are turning to PR to promote their business because it has the tendency to be considerably more affordable compared with traditional marketing and advertising. What's more, press releases help attract the attention of reporters who then write stories on companies, providing valuable third-party endorsement for business Read More

The ability to generate press coverage can elevate your business to a higher level of credibility and even sales. Press coverage is great because it helps you market your company to a specific audience but also provides excellent third-party credibility for your small business. Here we show you how press releases can be more compelling. Read More