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PR can be a touchy subject – especially if you’re an outsourced PR company and not an employee within the company wanting publicity. In either case, here are four mistakes that you’ll never want to make when working in PR. Read More

Each customer is treated as if they are special, as if they are royalty and deserve to be doted on. As a Nordstrom customer, you should walk away feeling like a million bucks, because you were just treated as if you are.

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Trying to succeed at marketing without a clear vision of who you’re marketing to is like setting out on a trip without a destination. You must know who you want to serve with your product or service before you start building the campaign to reach them. Read More

That is the question behind every customer decision.

“Why should I, as your potential customer, trust your service/product/organization?”

So as a business owner, your question to yourself should be;

“What can I do to improve my customer’s trust?” Read More

The Flying Pig Blog is soooooo, sooooo, sooooo excited to have a special guest post from Dr. Nate of Bright Eyes Family Vision Care here in Tampa. Dr. Nate should severe as a mentor for all small business owners as a good example of the 'right' way to use social media in your business. I know he is a mentor for me! Read More

Want a great way to spice up any small business press release that’s directed at virtually any company in any industry? Send the media a press release that compares the impact of something on men compared with how the same thing affects women. Read More

Before you start a marketing campaign you need to ask yourself what you want the goal of that campaign to be. Defining the goal will not only help you decide what type of campaign strategy will work best, but also, the best way to target and execute your chosen strategy.

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At any size, public relations is essential for a company's success. As a small company, PR can seem daunting and a luxury for larger companies who can afford it, are already experiencing some WOM (word-of-mouth) or buzz, and who are already making profits. While it may be easier to perform PR tasks with larger budgets to play with, public relations is something small businesses should definitely Read More

Many businesses don't think about reputation management until a crisis has actually occurred. Waiting until your business is swamped with negative buzz puts your brand is serious trouble. Read More