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Brand fitness requires the same level of focused discipline and intensity as physical fitness and it must be exercised on a regular basis. Brand fitness is an ongoing pursuit that requires constant adjustment and realignment. Whether you are the CEO of a European luxury goods company or the founder of a small startup company, developing brand equity in your own name is essential for success and w Read More

Did you know that you can promote your teleseminars and webinars for free on FreeTeleseminarList.com?

List your event and your teleseminar or webinar details will be announced to FreeTeleseminarList.com's worldwide email lists.

Free Teleseminar List.com's subscribers include people worldwide specifically interested in free online and telephone training seminars and webinars on all kinds o Read More

Fancy campaigns, creative promotions, on and off line strategies.....sometimes you can become so wrapped up in the technicalities of it all you lose sight of the basics. In the end, the most amazing and innovative marketing campaign will fall short if it isn't backed up with the following three relationship cornerstones: Read More

Sock it to me, sock it to me, sock it to me....

Respect is something that seems to often be fleeting in today's society. In some environments it has become so absent from everyday life that many no longer expect it. Not only is this sad, it forces us to live in defensive mode constantly. Perhaps it is a result of us dealing with machines so often, we forget that human beings have feelings and Read More

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More

This article shows small business owners how they can generate PR without the use of an expensive PR firm. By leveraging relationships with media contacts and regularly using social sites like Helpareporter.com; a small business can attract free publicity. Read More

ah....the simple days....when your idea of a good ROI was exchanging a bag of carrots for a peanut butter sandwich at lunch time! Little did we know at the time, our Kindergarten experiences were help building the foundation for successful business ownership down the line. Here are a few of the many lessons we learned in those years, just in case you forgot. Read More

Businesses with a culture of openness and free-flowing information fare better in challenging economic times, says Quint Studer, author of Straight A Leadership: Alignment, Action, Accountability. That’s because employees feel more connected to the big financial picture and, as a result, work harder and are more efficient. Read More

We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April. Read More