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Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More
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This article shows small business owners how they can generate PR without the use of an expensive PR firm. By leveraging relationships with media contacts and regularly using social sites like Helpareporter.com; a small business can attract free publicity. Read More
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ah....the simple days....when your idea of a good ROI was exchanging a bag of carrots for a peanut butter sandwich at lunch time! Little did we know at the time, our Kindergarten experiences were help building the foundation for successful business ownership down the line. Here are a few of the many lessons we learned in those years, just in case you forgot. Read More
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Businesses with a culture of openness and free-flowing information fare better in challenging economic times, says Quint Studer, author of Straight A Leadership: Alignment, Action, Accountability. That’s because employees feel more connected to the big financial picture and, as a result, work harder and are more efficient. Read More
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We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April. Read More
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There is a movement underfoot to make April 16th FourSquare day...why you may ask...well for the non-nerds among you 4/16 is four and four squared. Read More
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Nowfly proves that online PR doesn't have to be boring. Are your press releases telling stories or are they putting people to sleep? Read More
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Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business. Read More
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One of the biggest sources of confusion small business owners face when deciding on a marketing strategy is navigating through all the outreach opportunities available and choosing the one that is right for them and their particular business. Especially now with the onslaught of social media and the bonanza of opportunities which it brings Read More
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I've witnessed a ton of companies that spend a lot of money and time going through re-branding efforts, and from a PR point of view the new logo might be snazzy but did they just get a new logo or really go through a re-branding process? There is a big difference. Read More
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