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Nowfly proves that online PR doesn't have to be boring. Are your press releases telling stories or are they putting people to sleep? Read More

Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business. Read More

One of the biggest sources of confusion small business owners face when deciding on a marketing strategy is navigating through all the outreach opportunities available and choosing the one that is right for them and their particular business. Especially now with the onslaught of social media and the bonanza of opportunities which it brings Read More

I've witnessed a ton of companies that spend a lot of money and time going through re-branding efforts, and from a PR point of view the new logo might be snazzy but did they just get a new logo or really go through a re-branding process? There is a big difference. Read More

I come from a political background and am often asked how I made the transition from politics to small business consulting? As Thomas Mann wisely said "Everything is politics" and throughout my career, I have continued to discover the extreme truth in that statement. Read More

Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professional Read More

You know that your product/service has reached ultimate 'Brand' eutopia when you achieve "Kleenex-Level Distinction". Kleenex's brand is so strong that a good percentage of American's will ask for a 'Kleenex' vs. a 'Tissue' when they need to blow their nose Read More

The goal of any business is for the customer to walk away happy with the transaction. Whether it be product, service, etc., the customer should ALWAYS walk away happy with a feeling of satisfaction that they made the right choice. Tom's Shoes has taken that one step further. Not only do their customers walk away feeling good about a purchase of well made, fairly affordable shoes, they also now wa Read More

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of gold). Read More