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Most times, people want to help you. But I can guarantee your pitch, dear PR person, will be thrown in the trash or ignored unless you include links to relevant material. I have watched in multiple situations over the past few months otherwise good stories get chucked because it’s just too much work Read More

The recent PR missteps of Toyota and BP are still fresh in the minds of consumers but how do they compare to some of the other major PR disasters of the past decade Read More

It takes 43 muscles to frown, but only 17 to smile.

Want to make friends quickly? Smile

Want to break the ice? Smile

Want to warm a room? Smil Read More

How to get radio interviews is a common public relations question, especially for authors, experts, publicists, and marketers.

You can learn how to get booked for free radio publicity interviews as an interview guest to promote your product or book on radio show interviews, if you follow these 3 steps. Read More

How to increase the amount of press your company gets by using two free services: AwayFind and Help-A-Reporter-Out.

http://awayfind.com
http://helpareporter.co Read More

If you're a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there an Read More

Remember "All I ever needed to know I learned in Kindergarten?" This article reminds us of we are perceived in life and business by our actions and words! Read More

Can becoming an authoritative small business blogger be taught? My answer would be: yes. here’s a case study to help me making my point Read More

Marketers know the power of moms – Robin Neifeld of Clickz reports that moms account for 80% of consumer purchases and nearly $1.6 million in annual spending. And one of the best places to find moms is through blogs. But don’t underestimate this group of women – it’s one of the most sophisticated and particular segments of online media. Pitch them well and you could have a friend for life. But if you screw up – well let’s just say they’re VERY well connected.


Luckily, we were able to get some advice on this topic from one of the most well known women in the genre – Lian Dolan is the youngest of the famed Satellite Sisters Read More