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Do members of the media appreciate pitches through social media? I asked: “If you’re a reporter or member of the media, any media, let me know under what circumstances it’s alright or not alright to pitch you through social media. PR folks, let me know if you’ve had any success from pitching throug Read More

A media page, also known as a press page, media or press room, is a page on your website with information that the media and press would find useful Read More

Chamber of Commerce, We know that the Chamber of Commerce is helping people make money. Otherwise it would be a dead institution but trust me it is nit. It’s thriving in most areas. Read More

You may find that while you put a great deal of time and effort into your website or blog—and can honestly say that it contains a great deal of valuable information—it is not attracting much internet traffic at all. Read More

“Pay What I’m Worth Campaign” is a great idea for growing your business. I came across this article last week about a restaurant owner in Little Bay central London called Peter Ilic. Despite being in the middle of a recession and having his restaurant located smack-dab in the banking district of Lo Read More

Using social media networks like LinkedIn, Facebook and Twitter can complement an overall PR plan, but should not replace good public relations techniques.

While an integrated social media plan is an important element of today’s PR strategies, companies need to be careful not to rely entirely o Read More

Social media monitoring is an essential component of many PR plans. We recently spoke to PR pro Alex Greenwood about the importance of social media monitoring for public relations and the importance of using monitoring to avoid PR disasters. Read More

Spiral16 interviews data analyst Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group about the importance of social media monitoring. Read More

You’re the CEO and EIC of HerCampus.com. What are your main responsibilities?

I’m in charge of all of the content on the site as well as managing our expansion to schools across the country via our My Campus branches. We are currently at 75 schools and counting.

How did HerCampus get started? Read More