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How are you projecting what you do online? And why is this important as a small business owner?

Learning to stand out and connect creates these opportunities for your business! Are you participating? Have you learned to project your unique voice? Read More

When it comes to marketing most people think about traditional methods like placing an ad in the newspaper, magazine or even on local television. An area most people don’t think seriously enough is public relations. Read More

Think Green, Go Green, Act Green, Be Green, Feel, Smell...Green-Green-Green! If you are a building owner, manager or operator how many times have you heard about this 'Green Monster' sweeping across the nation?
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Some amazing free tools exist that can help small business owners and PR pros make their PR efforts more effective. Here are some that we use, what are your favorites? Read More

The other day I wrote about Cooks Source and the nasty spot they landed in as a result of their proclivity to swipe content from the Internet and use it at will. Thanks to social media, the blogosphere and a healthy dash of traditional media, the story has spread like wildfire. No matter how you sl Read More

The world of traditional publishing has changed dramatically over the years and more and more publications are looking for ways to expand their coverage of small business as a way to pick up additional readers in this growing area. Read More

While the holiday season is a great time to showcase and sell your products and services, it is also a time that is highly competitive meaning that your message could easily get lost amidst all the other messages of business promotion and good cheer. The success of any PR campaign is based on three Read More

SEO (Search Engine Optimization) is a subset of the internet marketing, practice that appeared in 1990, with the arrival of the first internet sites.
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I recently attended an event ("New media landscape. New PR.") arranged by MyNewsDesk. It is interesting to see how the company is embracing the new media. I recommend you to follow Kristofer Björkman's Twitter feed and PR 2.0 blog, if you are interested in citizen journalism. Read More