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Improving People Skills: Influence Expert, Karen Keller, Ph.D, Advises How Businesses Can Grow With Interpersonal and Communication Skills That Work! Whether it’s personal or professional, most every interaction in our daily lives revolves around people. And how we communicate effectively Read More

It’s March. Everyone is talking about their NCAA brackets, spring break and St. Patty’s Day. If your company is just starting to talk about these things and pitch reporters stories related to these themes, you’re going to run into some trouble. That’s because most press are planning coverage in adv Read More

Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about.

There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts and tweeting Read More

One of my favourite family movies – Facing the Giants – provides a shocking example of believing on ourselves and taking real action. If you haven’t seen this clip before it will amaze you… watch the video and be inspired to go out there and be your best. We can be has wealthy as we want to be if o Read More

Smaller companies that engage in customer market research usually concentrate on specific customer traits like age, income, educational level, and family size. When a business-to-business company is profiling its target clients, it usually considers industry, number of employees, annual revenue, jo Read More

Whether you are a small business owner providing your own PR or a PR professional, the ultimate measure of performance is being able to answer Did it work? Read More

Be fearless, strike hard, and know your game--these are just three of six tips we've got on PR pulled from an unlikely source: the ultimate fighting octagon. Read More

Do you wish you could get your name out there to promote your freelance work? Do you like the idea of running a publicity tour (like a book tour or media tour), but you don’t have major media connections or a big travel budget to work with? You might want to try a virtual publicity tour instead! Read More

Leave a positive impression and you might get a few clicks, or maybe even a new reader. Leave a negative impression and you will get no clicks. Read More