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I can see why some people lose faith in their books, after doing the things that are normally done in book promotion and getting little response. Maybe the problem is NOT your book, but your PR approach. Read on. Read More

When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press. Read on. Read More

Are you having to fight to get into new stores and at the same time battle for prime shelf space? Here’s an inside tip about how to turn the tables in the battle for shelf space in retail outlets. Read More

How to take your brand from getting good local recognition, to becoming recognized at a national level. Tips for using traditional and Web public relations tactics to gain a solid foothold with the national media. Read More

Successful CEOs know that when it comes to launching a new product or service, it’s not just about advertising. Publicity and PR are crucial to build buzz and a following that will make the advertising effective. Read 7 secrets for getting that PR on talk radio. Read More

It’s no surprise that media interviews are among the most effective, yet least known, marketing methods you could use to promote your company. But as good as they are, they can be even more effective. Read on for some tips. Read More

Many authors don’t understand proper PR. They want to get on the radio or TV and talk about their book. If you do that, you will not be on the radio or TV again anytime soon. Learn what to do. Read More

“In the beginning, we couldn’t get on Good Morning America or The Today Show. Newspapers wouldn’t review my book. We had to rely on talk radio…Talk radio gave a better return (than our advertising dollars).” Bill O’Reilly–The O’Reilly Report Read More

Are you the “go to” person in your business or industry? Do people say that you are an expert and recommend you? If so, you have what it takes to be on the news. Read on and learn how. Read More