BizSugar.com › Upcoming News › Marketing › Public Relations › Page 91

A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release --


Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is Read More

I get all the credit for the successes of our clients. I’ve a team of professionals that make it happen. I want to introduce you to them. Meet Lisa Hess, our National TV Campaign Manager; learn how she does it. Read More

Who couldn’t use more qualified leads, higher product visibility and more web hits? The power of appearing on a TV show is undeniable. I ask you, “Do you realize you may be a perfect candidate to be on local TV shows to talk about your products? And, do you realize the impact it can make?” Read More

Getting on TV is a fantastic way to drum up some free publicity for your business, but how does one go about getting on TV? Sending in a press release? Cold calling? Emailing? Writing letters? I haven’t been on TV yet (but one day I’m going to be on the Today Show) so I went out and asked some busi Read More

Conversation with Sarah Evans, owner of Sevans Strategy, a public relations and new media consultancy about being an entrepreneur and the evolving nature of public relations and social media. Read More

Crafting an online PR story has its own techniques. Keyword integration, use of images, media integration of photos and video, good links and text that's visually, textually and semantically optimized can impact your audience. Read More

A personal introduction statement is a great way to invoke interest about you and your personal brand. Here's how to create a great personal introduction. Read More

There are many ways for a business to reach out to new clients. Traditional marketing campaigns, word of mouth, advertising, affiliate partnerships and Internet social media are all good ways to generate new business. However, for most websites which deal primarily with an Internet audience the mos Read More

Any good writer knows that a good story must fulfill its intended purpose. The purpose of writing PR online is different than offline because the audience is different. A writer must take nuances of this new audience into consideration before, during and after crafting a story for consumption. Read More