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In part 3 of this online PR series, Stoney deGeyter discusses the nature of online searching, finding the right keywords with the right meaning for your target audience and the need to target your entire audience (not just journalists). Read More

I was reading a book on business strategy today and as I read up on various strategies employed by firms to attract customers and strategic partners it struck me just how complex some of these things would seem to a small business owner. Another thing that stood out was the fact that we underestima Read More

Kiddies, looking for a new habit?

If it's good enough for Fred and Barney, how bad could it be?

Light up kids! Read More

British Soccer star, Ryan Giggs, recently took out a gagging order to prevent the press reporting on an extra marital affair he had. There was lots of speculation in the British media about which celebrities had taken out ‘Super Injunction’ gagging orders and eventually he was named on Twitter... Read More

Part 2 of a 5-part series on the changing face of public relations on the web. Traditional public relations goals change in an online world. Instead of appealing only to media, online PR also appeals directly to customers. Its goals should be get noticed, get traffic, get customers and get links. Read More

Making your business appear fresh is a great way for attracting new customers. However, renaming is only part of an overall brand strategy. What else should be done? Read More

The differences between print readers and online content readers are significant. In order to develop an effective online PR strategy, a business needs to understand how the two types differ and then optimize online content accordingly. Read More

Branding is not just about your fancy logo.....there is more to it.
Discover branding tips that will help take your online business to the next level. What is brand promise and brand image and how can you create them effectively. Read More

Bloggers are a thought leader force that many have ignored to their own peril. Believing that one needs journalistic credentials to influence the public is a thing of the past. Read on and learn what the study uncovered. Read More