Positioning is one of those marketing terms that leaves many people baffled. Yet, it’s importance can determine success or failure. Proper positioning will increase awareness and branding. Read on and see how you can position your company or book. Read More
Micro-conversions allows you to explore improved ways of customer-service, makes you aware what attracts people to your site, what causes conversion bleed and also the key to maximizing customer value. Read on to know more. Read More
You may think the only way to get TV and radio exposure for your product or book is to buy advertising time, which can be very cost prohibitive. That’s simply not true. An even better and more effective means of promotion is appearing as a guest on TV and radio talk shows. Read on. Read More
Few people like to be “sold” and that’s why PR works. The soul of PR isn't sales; it's education and branding. Read on. Read More
Fall is only 10 weeks away. Are you ready for the Fall promotion season? During the summer, many get lax, but it’s the time that growing companies differentiate themselves from all others. Read on. Read More
Cheryl Lawson is the founder of Party Aficionado, a leading social marketing firm. Cheryl helps companies develop social marketing strategies online and face to face. She is a PRweb client and a small business superstar! Check out the great advice she gave for small businesses regarding press relea Read More
Many PR agencies do the old retainer model and offer a “best efforts” guarantee. That could cost thousands of dollars with very little retainer. There is another option, pay-for-performance PR, where your media is guaranteed. Read on. Read More
Yes, that’s right, wealthy donors from developing countries, notably China and India.They are increasingly giving, donating, caring and sympathizing. Not, as some of you may think, just sell and take. A Chinese company who funds worthy causes all over the world are more popular with Chinese custome Read More
You must be a successful entrepreneur if a database of your clients has more than 100 000 people. Let’s suggest that you use a computer that can process a query and send an answer to a client within a second! Read More
When pitching the media, one size does not fit all. There are different unique approaches and the circumstances and client’s message determines which is best. Read and learn about the three pitches we use for our clients. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!