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In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask your Read More

How do we be both personal and real without being tedious and over-sharing in our business and on our blogs? I'll discuss the difference and show you how to rewrite your copy. Read More

After writing and distributing a press release, many companies make the mistake of thinking that that’s all that can be done with the press release. A press release can provide additional value, it just takes a little extra effort. Read More

Many people think of PR as advertising and marketing, where some many dollars go in and so many sales come out. PR is a different animal. Read on and learn what you CAN expect. Read More

Good news for publicity seekers! The Internet makes it easy for a small business to get the word out about anything, whether B2B or B2C. You only need to learn 1) about writing for the Web, and 2) where to upload an online press release for good exposure. Here's how... Read More

Marketers are now getting into the game when it comes to the clever use of this technology. As the future of PR marches down the technological road ask yourself the question – could facial recognition become part of your marketing mix? How could it be used in PR campaigns of the future? Read More

Ever wonder what made PR what it is today? The best part about knowing a little history of PR is that though the principles may be as old as time, the fundamentals still apply: evoking emotions in PR campaigns and creating a call-to-action are only two of many timeless PR campaign tactics you shoul Read More

Use these Expert Business Advice ideas when developing effective press releases and impress your target audiences while achieving SEO success. Read More

PRWeb's top recommendations for PR pages on Facebook you should follow to improve your PR social media work space. Read More