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I tend to use this space as a "how to" venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relatio Read More

The current value of reputation management for the majority of individuals is somewhat debatable however what is not up for debate is that reputation management has become extremely relevant to small businesses. If you’re a local business that relies largely on word-of-mouth, a few bad Yelp review Read More

While having a top-notch Web site, you failed to monitor your forum and someone posted a disparaging remark about a competitor. That competitor, in turn, has decided to sue for defamation and it could cost you plenty in more ways than one. Read More

You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you as the reigning expert on the subject, the go-to guy or gal with the answers. Read on and see if you have what it takes. Read More

The 4th quarter will be here in less than 6 weeks, the greatest sales season of the year. The media is booking its segments, planning their articles and prepping their shows NOW. Will you be in the media? Read on. Read More

Want to know the secret to getting tons of press without ever writing a press release, doing a pitch, or having a publicity strategy? How is it possible to get the media attention your work deserves without actually making that a primary goal and running around to go get it? Read More

Simon provides a comprehensive event sponsorship checklist to help you decide if sponsoring an event is a good investment for your business. Read More

* Understanding your customers and where they write online reviews
* Mobile apps and awareness
* Be very aware of how you treat your customers and how they think
* Brand or reputation management in social media and search engines
* How to get more positive reviews
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PR is the non-paid exposure one gets that comes with an implicit endorsement. It’s powerful because it the viewers, listeners and readers trust their favorite host or journalist. If you’d like to speak to those people, read on. Read More