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There are four types of media outlets today – TV, radio, print and social media. I call this a 4-D strategy. Here’s why all four are needed for success. Read on. Read More

Business holiday greeting cards can be a great way to tell your business contacts they are important to you. Here are four ways to make your cards memorable. Read More

On average, 500 press releases are sent to the New York Times every day. The rest of the media have equally high numbers. So how do you make the most of your PR and not get lost in the shuffle? Read More

The media’s been specializing in reinventing itself every few quarters; marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas emerge, our tactics as PR strategists are changing with the times. Read More

The e-Book revolution is in full swing today and the statistics are absolutely staggering. In the first half of 2010, e-Book revenues for the U.S. surpassed all of 2009. Are you ready? Read More

Find out more about personal branding and five easy ways you can fill the web with positive information about yourself. Read More

By now, everyone knows that social media is a key component to any marketing campaign. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list. R Read More

Learn to make your expertise highly valued and become the media’s go-to source of information about your cause. Read More

There are agencies and consultants to help with just about every aspect of running a business. The question is when is it right to engage one and what for? An easy answer might be when it is going to add value to your business but how can we be sure when that is? Read More