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A press release (news release, media release or press statement) has traditionally been used to get your mug in the news. Actually getting on the box, in the paper or on the radio can be much harder than just distributing a great press release. If you don’t get into the news, or you’ve had your mom Read More

Gerard Braud, media training and crisis communication expert, shares a great lesson that we should all talk in a way that everyone can understand - which means no jargon or insider acronyms. Read More

Your personal brand is linked directly to others’ experiences and exposure to you; placing too much reliance on online exposure limits how others perceive you. Read More

Why online entrepreneurs should set a professional photograph or logo as their avatar, increase their competitive edge, and complement personal branding. Read More

Now is when the media is lining up its expert guests for January. That is traditionally when radio and TV hosts talk about New Year’s resolutions and “new year, new you” advice for their audiences. Is your message resonating? Read More

Last Sunday I visited the Royal Observatory in Greenwich. Going to a museum is not necessarily the most engaging experience. Thankfully, I was wrong. Despite the small size of the facilities, it caught my eye how this museum managed to capture the audience's attention and retain it for longer at sp Read More

In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares? Read on. Read More

Writing in a way that focuses more on sounding like you know what you’re talking about as opposed to really knowing what you’re talking about is like mixing all the colors of your palette together until arriving at a murky, uninspiring brown. Without further ado, we have scoured our archives and co Read More

There is little in contemporary business that deals on more equity than your business reputation. Wondering what people are saying about your business online? Here's how you can find out. Read More