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Making sales is actually a two-step process. Step one is getting broad recognition from a good publicity campaign. Step two occurs at your point of sale. Read More

Want to know the difference between a hook and a news peg? Here is an explanation with examples of how they can work together for small business PR coverage. Read More

PRSA is thumbing the eye of its community and is stubbornly going to stay the course. It doesn’t care what the community has to say and it’s going to adopt one of these three tragic manifestations of a definition anyway. The trouble with that logic is if no one else adopts PRSA’s definition, then Read More

Press releases are being misused by businesses hoping to impress customers with "genuine press stories." Here's the reality, and how to use them effectively today Read More

Article At a glance: • Relax and treat the host like a friend • Dress in solid, darker colors • Be an expert guest, not a salesperson Read More

Don’t lock yourself into one marketing message. Broad messages make for bigger audiences. Have a variety of angles for year-round marketing Read More

To promote a book today a winning public relations strategy for authors is to get interviewed on radio, TV, or podcast talk shows.
Getting interviewed as a guest expert on radio, TV, or podcast, can help establish you as an expert in your field, build credibility, and help you sell more books.

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Here is a great small business PR Valentine's idea and one that entrepreneurs can use to get coverage in the news media. PR Pitch ideas that create headlines. Read More

Entrepreneurs have a lot to look after, especially getting small business PR coverage to help boost visibility and increase profits. Check out these PR tips. Read More