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Good marketing people never do anything without a plan. So, it stands to reason that good PR people shouldn’t embark on a program without one. The question is, how much should a client pay a firm for that plan? Read More

Because sometimes it's about honoring and paying tribute more than about making money.

Great job Budweiser! Read More

Social media networking has changed the media landscape and it’s a game changer. If you do not have a serious social media marketing program for your company or book, read on and learn why you should. Read More

Whenever you publish a piece of content online, you have to be thinking about SEO in the back of your mind before you send it out. Each piece of content is a potential source of valuable, inbound links and could potentially drive targeted traffic to your site. Have you optimized it for SEO to do ju Read More

It is safe to assume that you already know why your company should have an active corporate blog, so rather than repeating our previous points, let’s talk about how your corporate blog should work to enhance the company’s profitability in a long run. A corporate blog is an essential communication t Read More

Many authors can relate to the Invisible Man. After all that work, having no one know that their book even exists. Read on and learn how to get the visibility you need. Read More

Find out more about Me on the Web - a new feature from Google which is accessed from your dashboard and helps you manage your online reputation. Read More

Good things happen when people have jobs.

Public Service Announcement to promote awareness of considering someone with a disability as an employee. Read More

Google considers monitoring online comments about you/your business so important that it just added a new tool (in addition to Google Alerts) to help you do it. Read this article to learn about the new feature, and how to monitor your company's reputation with it or the traditional Google Alerts. Read More