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Nonprofit organizations rely heavily on support from the public, other businesses and grant-giving agencies in order to survive. One way to increase the charitableness, and hence the number of donations, from these groups is to improve your public image. Read More

Traveling to infinity and beyond with your PR plans? You’ll need some fuel for that jet pack. Here I’ve listed just a few of my favorite tools and blogs that always satisfy my craving for info on public relations, pitching, social media and the like for small businesses or PR pros. Read More

If you are doing your marketing or you hired some one to do it for you, it is very important that you avoid making mistakes that will cause damage to your strategies.

5 of those common mistakes are outlined on this article. A must read.

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Your Business Reputation: Something to Talk About by Karen Keller, Ph.D. How do you want to be thought of or remembered? It’s really within your control how you will create lasting impressions. Read more now! Read More

If you want your release to be taken seriously it needs to be correctly formatted, and easy to read. Editors receive tons of correspondence and often make publishing decisions at just a glance. There are a various acceptable ways to format your release, but here are some pointers based on what I’ve Read More

You can’t run an effective marketing campaign without an well-targeted media list. Creating and managing a media list is a snap using these online solutions and tools. Read More

A media expert describes how to determine if your online reputation needs improvement and developing a baseline for your online image. The article includes ways to measure your online reputation with tools, objective analysis and peer review. Read More

Catharine Grasty of Grasty Designs shares her design business wisdom and philosophy in part 11 of the interview. Read More

Highland Spring, a British maker of bottled waters, has just launched Hydr8, a low-priced bottled water. Unlike high-priced international brands and Highland Spring’s other waters, Hydr8 will be distributed through “budget stores” and food-service wholesalers. Read More