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How about taking Valentine's Day as an opportunity to create a positive client relationship that can possibly last through the years? Read More

In working with the Five O'Clock Club on public relations issues during the past few months, I've learned many members are associated with smaller businesses--either as owners, consultants or freelancers. As a small business owner myself with a background in corporate public relations, I'm always interested in helping such individuals learn to become their own best self-promoters, both for themse Read More

I stumbled upon a very interesting campaign carried out by RealWire regarding the issue of irrelevant press release emails or more widely known as PR spam. Read More

Can Public Relations be a nightmare for your small business? Not if it is done right. Don't move too fast! Read More

What kind of small business marketing tips are you implementing for Super Bowl XLIV, taking place at SunLife Stadium in Miami, Fla.? This is an easier question to answer if your business is located in New Orleans or Indianapolis, the two cities whose teams will be represented in Super Bowl XLIV. If your small business is located in another area, there are still lots of marketing or advertising op Read More

When a small business has a minimal budget for promotional activity, a press release campaign is often the most effective and cheapest answer to their needs. With an SEO based PR Campaign you are targeting buyers who are, or would be, interested in your products or services. This strategy can provide a considerable platform that will let you reach a wide online community through effective SEO str Read More

When a business has a minimal budget for promotional activity, a press release campaign is often the most effective and cheapest answer to their needs. This tool can provide a considerable platform that will let you reach a wide online community through effective SEO strategies. Learn how this target marketing strategy can help grow your business and harness you free publicity. Read More

Since I’m working the Minneapolis Boat Show this week I thought it would be appropriate to share my top tips for getting great public relations for any event. Although they all might not be as big as this one, events work well for traditional broadcast and print pitches. But there’s definitely a trick to it – here are some things that work for me. Read More

Why media coverage is important for entrepreneurs and how to get quoted in the media. Includes HARO: Help A Reporter as an important resource. Read More