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Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. Read More

Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible amount of growth due in large part to public relations and social media. Read More

For many new business owners, press releases are viewed as sales pieces to be distributed to members of the media. Most think a well-written press release will generate an influx of phone calls from reporters and producers desperate to cover company news. Unfortunately, since few announcements address issues of important national interest such as a cure to cancer or a new energy source, this rare Read More

If your business is finding it hard to pitch bloggers or you are not receiving a reply from them, you are probably pitching them the wrong way. Here are some tips to help you out if you are planning to pitch bloggers about your company, products or services. Read More

Just because you’re a small business doesn’t mean your public relations strategy has to be limited. It just means that it has to be incredibly focused with specific goals in mind. Read More

Virtual assistants help businesses with all their marketing needs. From sending out press releases and articles to entire media campaigns, let a publicity virtual assistant help. Read More

A virtual assistant is the affordable way to market your business and get more sales. From internet marketing to book promotions, they get results. Here are just a few things a virtual assistant can do to help you get more PR.

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As the world of business becomes more complex, a small-business owner can no longer be an expert in all of the specialized disciplines a small business needs. Read More

The key to addressing a crisis is to approach it with calm and forethought. Think about your options and take the time to formulate a plan. Don’t jump into the fray until you’ve thought the response through. Read More