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Yes, you understand correctly: if you include one or more photos or videos with your release, you could see exponentially more people reading your release.

And yet, so many businesses aren’t using images in their releases! Read More

Got an upcoming event? Whether it’s a charity auction, community festival, musical performance, or conference, the more media attention you can get on your event, the more successful it will be. Read More

At present, when there exist numerous competitors in the market, offering the same product and services, its Public Relation which differentiates a brand from the rest. Now days, Public Relation is an essential part of brand building. Read More

How can you expect people to be excited about your new product if they don’t hear about it beforehand? Sure, in a few weeks or months, news will trickle out. Early adopters will tell others, who will check it out. But you want people chomping at the bit before you’ve launched your new product. Read More

Writing a boilerplate is essential if you're writing your own press release. Learn how to in just 5 minutes here. Read More

to get that good PR coverage – and to make sure it is truly jump-starting your business – you have to have a good game plan to maximize opportunities and invest your precious time in efforts that are really making a difference.

Have you ever wondered what PR metrics you should be measuring? Read More

The Orange County and Inland Empire chapter of the Make-A-Wish Foundation hosted two Walks for Wishes recently: one in Riverside, CA and one in Irvine, CA. Our company happily participated in the Irvine Walk and sponsored both events! Please read on to learn more about this organization. Read More

Are you looking to hire a PR agency? Hiring a PR agency is not as easy what people think today. Here are some tips to find out the best PR agency to help your business to reach promotion goals. Read More

Did you know that cardiovascular disease is the No. 1 killer of all Americans? In fact, someone dies from CVD every 39 seconds! Heart disease also kills more women than all forms of cancer combined. And congenital cardiovascular defects are the most common cause of infant death from birth defects. Read More