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Worried you won't look great on camera? Follow these TV appearance tips to look your best and feel more confident during interviews. Read More

Anyone who works in PR will know that it can be a tough game at times. Over the years I have come up with a few ways that help me to stay positive, these may or may not work for others, but they often work for me and so I thought I would share…. Read More

After spending two days circulating, speed networking and chatting to people on the stand, they each came back having learned a lot about what they did and didn’t already know about the art of networking. Here are their five top tips to help you network like a pro. Read More

What gets measure gets done! This Infographic explains the crucial aspects of measuring the effectiveness of public relations programs. Read More

You did it! You landed your first TV appearance but... now what? We've got all the tips you need to ensure you handle everything like a pro. Read More

These three questions are essential for planning your marketing strategy for 2015. Make sure you know the answers! Read More

Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero Read More

Press releases can be invaluable to your company's reputation. Yet, thanks to the recent Google algorithm updates, they can also hurt your rankings. Lauren C. lists both the benefits and the drawbacks of press releases in regards to SEO. How can we execute our strategies effectively? Read More

They say that hindsight is always 20/20, and football is no exception. It’s always easy to call out the ref or talk about how you would have made a better play. Like football, business offers many opportunities for us to say, “I could have done that, but I would have done it this way….” Read More