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The Australian Law Book defines ‘Duty of Care’ as the obligation of a person to exercise reasonable care in the conduct of an activity. Read More

An exhibition stage will need to stand out in a crowd of stalls all vying to get attention from potential new customers and building one quickly might not be ideal but it is possible.Let’s take a look at what a constructive stage set will need to include and how you can set it up in a short period Read More

Know your client: Make it your business to know the organization, its business, and its competition. Not only will this help you converse intelligently, it will allow key stakeholders within the organization develop confidence in your ability to understand their business and deliver what they need. Read More

A press kit is a great tool for business owners looking to take more control of their media presence. Here is some background on what goes into one and where they can be effectively distributed. Read More

Richard Branson the founder of the Virgin Group is the undisputed king of publicity stunts, we have rounded up his top stunts from surfing with a naked model on his back to his very own personalised ice cubs.

We have covered 16 of Richard's PR stunts we the aim to provide you with inspiration fo Read More

Public relations are important to take control of in order to ensure that a business puts its best foot forward to new potential markets. Here are a few suggestions on how small businesses can begin to build pr networks for themselves that can effectively convey their message. Read More

Advertising on social media has proven to be a lot more cost-efficient than placing ads through traditional media. It could be more effective, too.
But that doesn’t mean you should abandon the power of the traditional media. Instead, you can take advantage of your local media and other outlets by Read More

Here are six tips on how to ensure your next public relations campaign is a winning success. These tips are from years of experience working within the PR industry.

As a small business there is often little money spare to be spent on things such as marketing and public relations although that do Read More

Like most commercial airlines, Singapore Airlines (SIA) uses social media—especially Twitter—as an effective customer service and public relations channel. Unfortunately, the company recently fumbled a tweet about its flight paths in reference to last Thursday’s Malaysia Airlines tragedy. Read More