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  The speech by Kevin Durant, a NBA star player for the Oklahoma City, went viral immediately following the press conference awarding him the MVP title for 2013-14. His speech unlike others given in the past will have a lasting impression in the NBA's history. In fact, there are very few moments wh Read More

Not everyone is cut out to be a public speaker, but if you’re a nonprofit, why not get out and start spreading the word as a cause speaker? If you’re not a professional speaker there are some ways you can get up to speed quickly to improve your speaking skills and eliminate your fear.

Do your ho Read More

Public relations may not appear as “sexy” as advertising, but it can be the most effective marketing strategy for fulfilling your customer and sales objectives. Unlike advertising, with which you must pay for each exposure to gain a short term return, public relations can reap short and long term r Read More

Do you read my blog because our values are aligned? Do values matter to you as a blog reader? Read this post to find out about my values. Read More

Are you tired and fed up of commenting on blogs? Before you take any drastic step to remove blog comments or ignore them, I've got more insight on this issue that might interest you.

More at the blog :) Read More

I read a very interesting and inspiring book recently. This in itself was a milestone as the last book I finished was about 20 years ago!
The book in question is 'Return On Influence' by Mark Schaefer, a renowned marketing consultant and blogger. I was initially interested in leveraging my influe Read More

As a business owner, whether you like it or not you are a public figure. As a public figure, you and your business are going to appear on the internet. This means that you should spend some time working out the basics of online reputation management. Read More

Influency isn't just a business idea. Ask Arianna Huffington and Donorschoose.org, who teamed up to make real influency through an incredible act of charity. Read More

You don't need to be a giant company to get publicity for your local business. This is the first of a 2-part series that will teach you how to get the media's attention. Read More