Did you know that on Facebook you can show ads only to people who are friends of your existing fans? This technique will yield double or triple the click through rate (CTR). But more importantly, it stimulates greater engagement and more conversions. Read More
That question has two interpretations, of course. Not since Alan Greenspan was contemplating retirement has there been this level of attention around the well-being of one businessman. Interestingly, it’s almost perceived on the same scale, as if Mr. Jobs leaving Apple temporarily for medical reaso Read More
Procrastination strikes and you're at its mercy. This mind virus will rob you of time and time once spent can never be regained. What's the cost to you. Read More
VISION: In my opinion, everyone has a vision, no matter how limited it may seem, of what they perceive to be the good life.

GOAL: In my opinion, people buy goods and services because of the benefits (payoff) they believe they can/will receive as a result. Read More
The blogger appears to be suggesting that in no more than three years 50% of all purchases in all market sectors will fall within the category of Transactional Selling.

While I can agree that advances in technology (Internet, e-commerce, etc.) have impacted buying behaviors I question the extent Read More
When I saw FOREM’s founder Joel Burslem on the Real Estate Connect NYC agenda, I knew it was a “must see” session. Joel gave a fantastic presentation on email marketing entitled “Email is not dead – The un-sexy but massively powerful tool marketers and communicators must master.” I agree that email Read More
You may not know it, but your sales manager knows when you are working and when you aren’t. And, she doesn’t need to look at your activity reports. Read More
The Art of Compelling Subject Lines | Blog If you are just getting started with email marketing the subject line of your messages is one of the most important elements when it comes to creating email messages that work. Read More
Anyone who is part of the world’s rat race dreams of owning his own business. After all, working 9-5 for your entire life does not sound exciting at all. Also, being your own boss is a great thing since you do not have to report to anyone and no one is keeping a check on you and your work 24/7. So, Read More
There was an interesting article in the New York Times about First Quality Music, which is owned by the Sullivan family and manufactures banjos, guitars, parts and accessories in Louisville, Kentucky. The company was having financial problems that had been intensified by the recent recession. One o Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!