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Herbalist and aromatherapist Ella Nunes has created a powerful brand for the soaps and lotions marketed by her Toronto-based company Ella’s Botanicals that is strongly rooted in the products themselves. Her items are hand-made, locally produced, natural and good for the environment. Starting with j Read More

You can’t help but marvel at the culinary and branding genius of the folks at Hershey. You take two classic ingredients, and you create this amazing snack. But rather than rest on their laurels, they have continued to expand their product line, and build upon that success. Read More

Posters are available in several standard sizes; each one has specific popular application. Popular applications for standard-sized posters include announcement of events, company or school circulars, promotion of movies or concerts, and outdoor advertisements. Standard poster sizes are represented Read More

So, how do you bring your small business to your target market's attention? One way is to use the “build it and they will come” approach. This is usually not particularly effective (even Google, who historically launches products with little fanfare, could benefit from a little more marketing). Read More

Informed decision-making is a critical element of entrepreneurial success. All business owners face the challenge of weighing current opportunities against future potential. Learn in this article how to overcome the dilemma of balancing your decisions based on your present and future. Read More

When do you allow a salesperson to call on a target account that by your judgment appears to be one that should be disqualified? Read More

Small business consulting and leadership coaching company, clutch consulting llc, Tulsa OK, writes about principles used in the NFL, and how you can apply them to your business. Read More

Small business consulting and leadership coaching company, clutch consulting llc, tulsa ok, addresses the importance of goal-setting in business and life. Read More

Nathan Mitchell, Small Business Coach, writes about the importance of creating value and service for others as defined by John Maxwell in his book on Leadership Read More