Strategic content marketing is all about telling a story. That story is not about you. It’s not about your colleagues, either (and especially not your competitors). That story should be about your audience – your prospects, your audience, your future tribe. Read More
Through social networking, people can use networks of online friends and group memberships to keep in touch with current friends, reconnect with old friends or create real–life friendships through similar interests or groups. Besides establishing important social relationships, social networking me Read More
Geolocation and mobile check-in services have HUGE potential. What you experience currently: Points, badges and free coffee is just the beginning. In this post, we'll explore the business networking aspect of Foursquare sharing three tips. Read More
Personalisation is the key in online business. This social characteristic is what propel Stay.com allowing you to create a custom travel guide for free. Read More
Sales is about change–if we are successful with our customers, we get them to change, buying our products and services. But if sales is about change, why are so many sales people resistant to changing how they sell. Read More
Social Media is a scalable, distributable and steroid-enabled version of word-of-mouth marketing. If leveraged right, the viral effect can be immense. Read More
There are an incredible amount of businesses that recognize the power of Facebook's user base but have no idea how to create a useful fan page. I'll be the first to admit that I haven't devoted much time to Facebook. I touch on two examples, Toyota and Mad Play, that are using Facebook to add value Read More
The weekend is the perfect time to engage your customers and prospects around your small business. During the weekend consumers have time to shop. Take advantage. Read More
Many accountants and insurance agents who signed for, gave advice on, or sold many 412i, 419, captive insurance or Section 79 plans are finding themselves not only losing their licenses but being fined huge penalties by the IRS as well. The sad thing is, many of them not only didn't see it coming. Read More
I don’t have any statistics to argument, but I’m under the impression that young entrepreneurs might be less affected by the crisis and in fact I have the feeling that young entrepreneurs did start up a lot of businesses during this period. But I won’t be writing about how young entrepreneurs do b Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!