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The value of any business software product can be measured a number of ways. The most important measurement a business owner can make is the return on investment (ROI). This article highlights the savings that can be obtained through a quick ROI analysis of a field ticketing software solution Read More

Direct mail marketing is one of the most misunderstood marketing techniques available to small businesses. IT works Read More

Author David Meerman Scott will be discussing specific marketing lessons that the Grateful Dead used to become the most iconic band in history. Check out the replay of this interview to learn the interesting backstory behind the book, and techniques that all writers can use to create interest in their launch Read More

The coming career climate means you may need to change your focus. You need flexibility, broader focus and a degree of financial self-reliance in order to survive the coming years in the job market Read More

You may be laughing to yourself about the statement we have made. How stupid it is to change the world one customer at a time. How long does it take to change the world one customer at a time? Unfortunately, I don't know the answer to that question myself. But one thing I do know, it works Read More

Good post giving info on why search engine optimisation is needed for almost all online website - it's an detailed articl Read More

Yup, just announced yesterday, Google now allows a SMB biz owner to respond to reviews from customers or clients in the Google Places milieu! Which of course is great news, sort of….for one and all, eh Read More

If your company is serious about long-term success, you need to pick a strong, focused position and just go for it. Throw all of your energy into being the best at something that your customers care about, and that your competitors will never be able to duplicate Read More

Examining an overlooked opportunity (local markets) and the benefits of being locally known. A tremendous opportunity for web and non-web entrepreneurs and small businesses. Read More