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What records should your small business keep and how long should you keep them? Simple answer is 7 years. Some categories of records are important to a business and some are not. Some are for internal purposes and some for external (IRS). Let’s take a look at these by category. Read More

Much has been said about Twitter. This time, we'll talk about your optimal Twitter strategies, so that you make your experience as good as possible Read More

Pump up your Small Business with 5 ways to advertise your business for free. Take advantage of these free tools to attract more customers and create more jobs. Utilize sites such as Yelp, Facebook, and Twitter to grow your business Read More

Since relevance is important I thought I’d provide a recap of a series featured in Marketing Profs by regular Lunch Pail contributor Bryce Marshall. The multi-part series concentrates on how to achieve relevance and the role of direct digital marketing.

Bryce’s six part series focuses on the five keys to overcoming barriers to relevance in direct digital marketing. Here’s a brief recap of installments one through three, in case you missed them Read More

The future, when word of mouth is all-powerful, is on its way. Is your business prepared?

A look at what's changing, and how to get ready Read More

Do you want to know one thing that you can add to your website that will help you increase your sales? It not anything special and if you are in sales, it is probably something that you already do in the real world Read More

Blogs, chat rooms, IMs, emails, posts, Tweets, microblogs, status updates.... Fun, fun, fun, until you've posted something you can't take back. If you are going through a divorce, business lawsuit, or are a party to any other action, you should be aware that your posts can come back to bite you. Read More

Want to be a consultative salesperson? I asked Mack Hanan about how salespeople can bridge the gap that exists between consultative selling and being a vendor Read More

An across I read on Fobes.com this week points out that many of us (myself included) tend to use the terms Social Media and Social Networking as though they are the same thing. They aren't, as the article points out Read More