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As you grow on Twitter, does it make a difference if your Twitter profile picture is just a brand name logo or has a picture of a real person for your company. This post discusses the debate on whether your customers and the community relate via social media channels to businesses on a stronger level with brands that have real faces instead of just a plain logo Read More

Marketers have historically pointed to a general lack of data as a reason programs and campaigns are not reaching their pinnacle. A dearth of data, however, is no longer marketing’s kink in the hose. According to the forthcoming report from RSR, few retailers believe they are taking the necessary steps – or implementing the right programs – but they are not blaming a lack of data. Now the issue is how to organize the data and put it to good use.

It is very safe to indicate that substantial growth of for personalization software is on the horizon. The software that does the best job of organizing data, segmenting it, and attaching it to content will likely see the most growt Read More

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters Read More

When you get into business, it’s easy to get carried away by millions of options and opportunities that come by. It’s easy to lose focus on your primary goal. But do you know what your goal is Read More

If you are having difficulty in integrating an online store to your existing site, this is a solution that might end your miseries: Vendr Read More

A project manager must be able to accurately assess project costs to produce a project budget of meaning that can be measured against. This is just as true as a small business owner - without understanding the initial budget, a customer project can unnecessarily lose you money Read More

Okay, you’re most likely wondering what I’m referring to via the title of this short Monday am post, and here’ s the skinny. First, I usually hate adding anything 3rd party to apps, to change the planned/designed user experience value. That is, I’d rather have to think and click, than use an add-on to “add” value to a website or desktop application Read More

Interview with Justin Lukasavige from Coach Radio TV on how he has used the power of online radio also known as podcasting to build his busines Read More

An important lesson in protecting yourself and intellectual property. Back up your computer files nightly to save yourself the anguish and despair of losing everything Read More