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An interview with the Threadless team to understand how they are so successful at using social media to build their brand. Provides tips for the readers to incorporate into their own social media marketing efforts. Read More

Yet more evidence that increasing employee engagement creates positive outcomes for all concerned. It makes business better for everyone – for you, for your people and for all your stakeholders. Read More

Is your website ho-hum, or does it spark interest from the get-go? Get tips on creating memorable and helpful content Read More

First, I’m not a bit surprised at this reaction to what we think is a dwindling yellow pages advertisers market…that the YPG folks have found that offering up custom produced video for their advertisers might reduce the advertisers who are leaving their business solutions.

I’ve already blogged here quite a few times on the YPG and their marketing of the yellow pages and their online directories to Canadian SMBs here and here and here too. If you need some background then on this kind of corporate BIG firm thinking from a marketing viewpoint, then I’d suggest maybe that you click those links to read up on same.

To make my point here, I’d offer up the following evidence…. Read More

Social media is quickly becoming an integral part in the marketing mix for consumer brands. Marketers are using social media tools to monitor the conversations surrounding their brand, industry and competitors while also engaging in the community to build strong relationships. According to a recent report from Forrester Research, social media marketing spend is predicted to grow at an annual rate of 34%. Despite this, a recent study shows that most marketers are new to social media and others are still on the sidelines as they believe the landscape is still too risky and unproven. However, waiting too long to embrace social media may harm your marketing efforts in the future. Below are 3 reasons why every B2C marketer should use social media Read More

So you wonder whether you want a business plan for your business. You've heard that business plans are about raising money, perhaps, and it sounds like it might be hard to do. You don't have that MBA degree or CPA certification. So thank goodness, you don't need it. What a relief. Here are 6 suggestions from planning expert, Tim Berry Read More

If your small business has struggled to get financing in the past, or you are thinking of getting a loan to fund new growth, here are some tips to help you understand what SBA-loans are available, where to get them, and how to prepare a winning loan application Read More

Interview with the author of Six Pixels Of Separation Mitch Joel on how you can maximize the principles in the book for your business Read More

Selling is not trapping a prospect in a room or on the phone and subjecting them to our “pitch”, selling is maybe 80% listening 10% asking followup questions and 10% wondering if you have asked all the pertinent questions Read More