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This is the first part in a two part series on leadership and the skills needed to increase your chances of small business and startup success. Read More

Are you a B2B marketer that is responsible for lead generation? If so, do not miss this free, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA. Read More

Asking takes guts and courage.

Asking is crucial in making your marketing and sales work. (and the key in your website conversion)

Always be asking your prospects to take the next step… Read More

Where a Bid Bond ensures the good faith of a Contractor's work-bid, a Performance Bond ensures monetary compensation to the client in the event the Contractor fails to finish the project according to the specifications laid out by the contract (most often due to the default or bankruptcy of the contractor). Read More

The new healthcare law recently passed will affect even many small businesses in very significant ways. The law will be phased in gradually over the next several years but knowing the specific implementation can be extremely important in operating your business. This breakdown of the law by the National Federation of Independent Business gives details and a time line for implementation plus a lin Read More

In this article O'Shaughnessy states that Workplace discrimination claims are at an all-time high and small business owners feel vulnerable. He's right about the fact that workplace discrimation claims are at an all-time but I highly disagree that small business owners feel vulnerable at all! Read More

As a business owner, we might over look a positive partnership. This article gives 10 reasons why you should outsource to a virtual assistant. Read More

The challenge that you often hear with new companies that are adding social media to their marketing strategy is, “how much time is this going to take.” Usually time plus personnel equals money. Meaning, “we want this, but we don’t want to put a lot of time or money behind to it. Read More

As soon as a user subscribes to your SMS program, you must explicitly tell them how to opt-out, and they must be able to do so at any time. It’s an important measure against abuse, as any ethical marketer would agree. Read More