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When your business establishes a presence on Facebook, you make a commitment to be a good neighbor, a trusted Facebook friend. The emphasis is on being a friend, not a store, a business, or even a customer service help desk. Here are some best practices to market on Facebook without getting burned. Read More

The key to creating an effective workforce is to develop the top talent in your organization. ‘Employee development’ initiatives help employees work better and smarter, create greater employee loyalty, and boost your bottom-line. Read More

The concept of developing a brand for your business has been around for a long time. But branding has changed over the last few years as blogging, internet marketing, and social media have grown. Read More

Are you certain that your insurance company will provide legal defense for your organization in the event of lawsuit? Read More

Following the two case studies that I did earlier on; Nestle’s Facebook Mess and Tiger Airways’ Selective Listening, I would like to share five lessons I’ve learnt from social media public relations disasters like them.
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Are you interested in using project standards and easiest practices for your projects?
It’s not as soothing as you might believe.While there are a sort of standards on the market,
they are ordinarily released as a book which makes it harder to apply. So learn on, tosee: Read More

Tachi Yamada the President of the Bill & Melinda Gates Foundation - Global Health Program was interviewed in the New York Times recently.

Here is our synopsis:

Becoming a manager

The most difficult transition to becoming a manager is the issue of delegation. What do you give up? (view the article to see more) Read More

Guy Kawasaki - well known author, venture capitalist and entrepreneur - loves Twitter because he says it democratizes marketing. No matter who you are, you get 140 characters to state your message, you can reach thousands of people, and it’s free. He even thinks all email should only be 140 characters with no attachments.

Here is a brief sample of Guy Kawasaki’s tips for using Twit Read More

Recently while researching for a guest speaker a thought stroke me: What is the future of gate-keeping in organisations? Read More